AXA, a French multinational insurance firm, launches a new campaign aimed at the importance of art insurance. In partnership with Arrechedera Claverol agency and Rabbit House production company, Claudio Napolitano shot a series of detailed images portraying dramatic scenarios in which art could be damaged, destroyed, or even stolen. The images are not only visually stunning, they also capture the message AXA wanted to send to their audience. After all, isn’t that what storytelling is about?
Mexico-based agency Arrechedera Claverol (AC) has been acquired by renowned advertising agency McGarryBowen. With 12 offices and growing, and now with AC as its first Spanish-based alliance, the New York-based agency is slowly establishing itself as a trailblazer for new ideas in the ever-changing media and digital markets. For the new company portraits, they chose Claudio Napolitano as their photographer and flew him from New York to Mexico, further strengthening a long-standing work relationship with now AC/McGarryBowen.
A series of portraits by Claudio Napolitano honoring immigrant women in America, There Will Be Blood recognizes the efforts women from around the world have put into the empowerment of their gender and to our society’s growth. The subjects were styled with classical pre-war sportswear to symbolize their struggle, their blood and sweat, thus exposing how darkness meets beauty. This effort was all possible thanks to Creatvt Productions and Cristobal Valecillos’s fantastic art direction. There Will Be Blood was awarded in the Paris PX3 and IPA Awards, and will be displayed in Graphis Magazine, a publication featuring the Graphis Photo Annual since 1966.